Is your IT Solution Provider or Managed Service Provider (MSP) business social?

One effective way to build a strong following for your MSP on Deutsche Twitch Zuschauer kaufen platforms such as Twitter, Facebook and LinkedIn is to consistently provide your followers with good quality and relevant content.

Many IT businesses mistakenly believe that this content has to be of their own creation. Understandable, but not many IT businesses that I know have the time or resources to dedicate to producing content on a full-time basis.

So what can you do in terms of content that will attract an audience?

Curating Content

One way to attract a loyal tribe on-line is to become a curator of content - filtering and aggregating good relevant content from your own sources.

This is a lot easier than you think. Chances are that, like me, you read a lot of interesting articles by others on a day-to-day basis that may well be relevant to your intended audience - an audience that includes clients and potential clients.

With this in mind, it's unlikely that you'll be short of content to share.

The question now remains - how best to share this content with your followers without overwhelming them?

Bad Examples of Content Curation

We have all seen examples of businesses where the "Social Media Guru" for that corporate brand has woken up and pumped out a ton of links in one go. Whilst those links may well be of interest to followers, they tend to get ignored due to the overwhelming quantity of them.

Don't fall into this trap. Instead, drip feed your content.

Drip feeding social media content

Drip feed your content to your audience throughout the day allows them to digest it slowly rather than try to gorge in one go.

Social Media tools such a Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn - but if you have a lot of interesting content, when and what you have scheduled becomes confusing.

This is where the social media tool Buffer comes in to play.

Using Buffer to drip-feed content

Buffer is a free app that allows you to create a buffer (the clue is in the name, eh?) of up to 10 updates for Twitter, Facebook or LinkedIn over 3 days - longer time frames are available in a Premium version - which will then be posted over the course of a day at pre-defined times of your choosing.

As well as the Buffer web-site, there are plug-ins for your web-browser to enable one-click buffering of interesting content you find, and you can also e-mail yourself at a special Buffer email address with content you want scheduled - useful if you find interesting content on the iPad or another mobile device.

Tracking clicks on your content

As well as integrating with your favourite URL shortening tools - such as bit.ly - Buffer also generates statistics on the links you have shared so that you can see Deutsche Twitch Zuschauer kaufenclicked through and re-shared those links. Very useful for analysing the type of content your followers are interested in.

Conclusion

Using Buffer makes sharing useful, relevant content with your Social Media audience a whole lot easier and more effectively.

Once you get into the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you'll start to build a strong following of people who are interested in what you have to share.

About the author

As the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to help them increase sales, take on employees and build up relationships with key industry contacts. You don't have to do it alone any more - contact Richard and have a chat about your needs and how he can help you.